Menu Boards and Signage

At Highfalutin, the move from small felt boards with plastic lettering to large, premium printed menus has been a significant one. For customers, it has streamlined their decision-making process and led to a much more pleasant ordering experience. For Highfalutin, it has driven sales by opening up categories and modifiers customers didn't previously know existed.

One impactful reason to have printed menus is photos. When a customer can see the product they're considering purchasing, it helps drive the sale home. This becomes strategic for a company that wants to sell a specific product for its profit margin, or simply because they're passionate about a particular item. A menu should be clean, easy to read, well-lit, and organized in a way that's intuitive at first glance.

When it comes to highlight menus, or outside signage, the room for creativity grows. Below you'll find a mix of both menu boards and outdoor signage intended to draw customers in.